We were outsourced to redesign a visual identity for a PR agency “Abrakadabra”, one of Bruketa&Žinić OM clients.
They needed more flexible and contemporary solution keeping their original name but distancing from association of “magic and tricks”. Since word “abrakadabra” originates from the old Armaic word used in healing and meaning what was said has been done, B&Ž team suggested that the original meaning becomes Abrakadabra’s new slogan.
They needed more flexible and contemporary solution keeping their original name but distancing from association of “magic and tricks”. Since word “abrakadabra” originates from the old Armaic word used in healing and meaning what was said has been done, B&Ž team suggested that the original meaning becomes Abrakadabra’s new slogan.
Bruketa&Žinić OM team: Miran Tomičić (Creative Director, Art Director), Svjetlana Vukić (Account director), Iva Šimunović (Account Manager), Vesna Đurašin (Production Manager), Radovan Radičević (DTP)
