Concept Work for Rue 21 Spring window display and in-store signage.

First concept centers on an urban scene and showcases Rue21's shoe collection on a wire strung from the back wall to the window. Window clings include the telephone post and graphic construction elements and surveilance cameras.
 

Second concept centers on another urban scene and showcases a manufactured half mannequin form, dangling from the ceiling so it appears to be riding a three dimensional bicycle made of printed cardboard. The skirt is blown back by a fan that creates an illusion of riding in the wind. A wire is strung from the back wall to the window, to allow for merchandise to be hung on it. Window clings include the telephone post and graphic grassy hill. Sale sign on a cloud dangles from the ceiling.

Third concept is all about the rainy and sometimes stormy season of Spring. Window clings include the Sale signage, lines made of dots and gradient angled blocks to create depth. A three dimensional umbrella hangs from the ceiling and the hero of the window display, a "ghost mannequin" made of falcon board kicks up a puddle