Chocolove's Organic Chocolates
Project Objective
The objective was to create a brand that has an organic look to it that is different from the competitors. Since it is an organic chocolate I wanted to display that in the logo and the package design.
The objective was to create a brand that has an organic look to it that is different from the competitors. Since it is an organic chocolate I wanted to display that in the logo and the package design.
Concept and Solution
I chose to go with light brown and black for my design to add to the natural, organic look. For the packaging I chose to use recycled paper that has a touch of color to it and the design will use little ink. Since black is the only color used, it will save a lot of cost on ink. I also wanted the design to have a hand drawn and organic look to it, yet still elegant and detailed.
I chose to go with light brown and black for my design to add to the natural, organic look. For the packaging I chose to use recycled paper that has a touch of color to it and the design will use little ink. Since black is the only color used, it will save a lot of cost on ink. I also wanted the design to have a hand drawn and organic look to it, yet still elegant and detailed.
Brand Message
100% Good Stuff
Target Market
Age 25-45. Environmentally Conscious. Organic. Middle and Upper Class. Income $25,000 and higher. Education level of highschool and higher. Single and Married.
Brand Standards
Chocolate Bar Packaging
Shopping Bags
Magazine Advertisement
Web Ad
