Brief
To create a visual identity for Nottingham Trent's 2016 Graphic Design Degree Show.
This was a team project with Alex Green Katerina Kerouli & Simon Hayes.
This was a team project with Alex Green Katerina Kerouli & Simon Hayes.
Concept
This year’s final graphic design year group has been the largest one yet and no doubt
the most diverse. In our solution we wanted to capture the size of our year group but
reflect it in a positive way and show the industry what a great diversity if designers they
had to choose from and preview.
the most diverse. In our solution we wanted to capture the size of our year group but
reflect it in a positive way and show the industry what a great diversity if designers they
had to choose from and preview.
Solution
136 chefs a selection of cuisines and a buffet of dishes. All You Can Eat buffet, identifies
the diverse range of specialisms we have as a whole. It captures the 3 years of kitchen
preparation to the eventual 5 minutes of consumption and pleasure of our portfolios, whilst
it invites the industry to drool over our talent.
the diverse range of specialisms we have as a whole. It captures the 3 years of kitchen
preparation to the eventual 5 minutes of consumption and pleasure of our portfolios, whilst
it invites the industry to drool over our talent.
Invitation
This is the first thing that the industry will come in contact with and therefore had to make
it a quick good first and interactive impression. We decided to send out a screen-printed
napkin with the timetable of events as this is what you first received at a real buffet.
The napkin was packaged in a take-away look-a-like cardboard box.
it a quick good first and interactive impression. We decided to send out a screen-printed
napkin with the timetable of events as this is what you first received at a real buffet.
The napkin was packaged in a take-away look-a-like cardboard box.
Website
The website was another important touchpoint we wanted to give much of the attention to
as it has so many views in the long run. One of the features we added was as you hover over
one of the students on the ‘chefs’ page, the rest of the students are captured as if a massive
food fight is about to take place.
as it has so many views in the long run. One of the features we added was as you hover over
one of the students on the ‘chefs’ page, the rest of the students are captured as if a massive
food fight is about to take place.
To view the live website page, head to:
www.ntuallyoucaneat.com
www.ntuallyoucaneat.com
Another feature of the website is being able to eliminate categories of cuisines, otherwise
known as specialisms, so viewers can can easily find what sort of chefs they are looking for.
As you find the chefs you are looking for, you can select the people you want to see and
download a ‘receipt’ of your selected dishes. As well as that, a ‘Dish of the Day’ at the top
of the home page features a student chosen at random every time you refresh the page to
give each of us a little extra exposure.
known as specialisms, so viewers can can easily find what sort of chefs they are looking for.
As you find the chefs you are looking for, you can select the people you want to see and
download a ‘receipt’ of your selected dishes. As well as that, a ‘Dish of the Day’ at the top
of the home page features a student chosen at random every time you refresh the page to
give each of us a little extra exposure.
Catalogues
The catalogues will almost by imitating the look and feel of a buffet menu. As an interactive
element of this touchpoint, we added a page of round ‘Dish of the Day’ stickers, which allow
readers of the catalogue to bookmark their favourite pages.
element of this touchpoint, we added a page of round ‘Dish of the Day’ stickers, which allow
readers of the catalogue to bookmark their favourite pages.
Space
Instead of having a major centrepiece like previous years, we decided to place a conveyer
belt at the entrance of the show making a good first impression and getting the guest excited
to dine. On the conveyor belt catalogues rotated.
belt at the entrance of the show making a good first impression and getting the guest excited
to dine. On the conveyor belt catalogues rotated.
Around the rest of the space, we hung banners with food related puns, kitchen trays loaded
with catalogues and plates and set dinning tables ready for the video clips be drooled over
with thirst for design.
with catalogues and plates and set dinning tables ready for the video clips be drooled over
with thirst for design.
Thanks for watching!
