Aardklop is one of the biggest arts festivals in South Africa and was voted the most popular Afrikaans arts festival in the country. (It has since changed its name to the Potchefstroomse Kunstefees) I was approached by the agency, The Junction, and director Haddad Viljoen to come up with an Afrikaans TVC script to tie in with their campaign line "Trots op ons trofeë" (Proud of our trophies).
I played around with the idea of The African Big Five and created the celeb-jagter (celeb hunter) — a typical macho character from the Potchefstroom area talking about all the trophies he had 'shot'. As always, actor Albert Pretorius came to the party. The ad won a Silver Pendoring.
