Punto Alpha is a space on Sony Alpha's facebook that is dedicated to inspire amateur photographers to use their creativity and start taking amazing pictures. 

Every month there was a challenge to be completed, with tips on how to accomplish it. It also inlcuded the dates and places Alpha's workshops were going to take place. 

Sony had parterships with famous photographers from all over the world, that shared their pictures and tips on these tabs in order to motivate amateurs to take their shots to the next nevel and fall in love with their camera.