The client wanted to update their current logo which was a seal to a clean and modern logo. Here is an explanation of the logo.
Colors- Two colors were used. Red and Orange, both are combined to make a gradient that
signifies fire. Which represents revival.
Tower- The tower represents the community, which is currently the city of Camden where the
church resides. The tower can be compared to the tower that is located downtown city hall.
Cross- The cross what placed in the middle to represent that everything that the church does is
centered around Jesus. Notice how the cross split the towers into 4 parts. The 4 parts
represents the slogan of the church (Rescue,Restore,Revive,Release)
Dove- represents peace.
Type Face- Gotham Rounded Font is used to for “27 Street Revival Center” text. It gives a
clean and modern look to the icon.
