Digital Inclusion
Branding & Digital Communications
Client
Infocomm Development Authority (IDA) of Singapore is the nation's most progressive statutory board on the development of infocomm infrastructures and promotion of information technology usage amongst the general population. It spearheads Singapore's SmartNation program.
Branding & Digital Communications
Client
Infocomm Development Authority (IDA) of Singapore is the nation's most progressive statutory board on the development of infocomm infrastructures and promotion of information technology usage amongst the general population. It spearheads Singapore's SmartNation program.
Project Goals
Create an umbrella identity under the name, 'Digital Inclusion', to encompass five separate schemes being championed by IDA, and to create a suite of marketing collaterals during the brand push over the course of the year.
Creative Solution
With the concept of 'Pixel' in mind, we created a multifaceted identity that would be able to tie the various schemes together both visually and conceptually. The visuals feature heartland spaces and areas of everyday life that would be familiar to any Singaporean, with iconic images with local flair (e.g. a HDB Flat) representing a component in an infographic. The simple, modular cubic pixel allows for versatility in all the communications materials produced for the campaign.
Create an umbrella identity under the name, 'Digital Inclusion', to encompass five separate schemes being championed by IDA, and to create a suite of marketing collaterals during the brand push over the course of the year.
Creative Solution
With the concept of 'Pixel' in mind, we created a multifaceted identity that would be able to tie the various schemes together both visually and conceptually. The visuals feature heartland spaces and areas of everyday life that would be familiar to any Singaporean, with iconic images with local flair (e.g. a HDB Flat) representing a component in an infographic. The simple, modular cubic pixel allows for versatility in all the communications materials produced for the campaign.
