Packaging Design - matchbox pull out style
Die cut on top of box to show fish cakes inside. Die cut to resemble fish scales
Photography - Promotional pieces for the food product. Example of how to serve the product when removed from packaging
Photography - Promotional pieces for the food product. This is an example of the product being sold
Full View of packaging. Serving instructions and nutritional details on back
Pull out piece reveals blue interior and sectioning for cakes
Flat plan of packaging wrap
Celtic inspired Logo - illustration inspired from mythical creature (Gorgan)
Name Rí is the Irish for King. Logo was to resemble King of the Sea
Business Cards for the Brand - reference to packaging
Promtional Posters
This project was completed as a team with two fellow students during my studies in France. The aim was to create a food product, brand and packaging using the seafood Crepidule. As team leader we took an Irish influence. We included the crepidule in a tradtional irish dish - the potatoe 'boxty'. This was the starting point to our recipe which we then developed to enhance the flavours of the seafood Crepidule. We finished with a potatoe fish cake which would be served stacked with vegetables.
Outer packaging was designed as a wrap around piece to make it cost effective but still keep a prenium feel. Graphics are minimal and speak of freshness
Durng our research into Irish Hertigage and Myths we came across a Gorgan which became the main inspiration for our brand logo and identity.
This is our completed prototype for a new fish food product - Crepidule Irish Fish Cakes
