UB Chess & Checkers is one of the company in toys field, it has been producing chess and checkers as a primary toys for teen, i tried to make a strategy advertising for that company, the concept is to persuade target audience that playing chess and checkers can be everywhere and give some benefit to increase concentration so that word use for the tag line " maximum concentration " . i used some code of the chess for make target audience think about the pattern code of chess and think, so the target audience can feel the message at tag line " maximum concentration".

for this advertising, im making some media for UB Chess & Checkers, include indoor media and outdoor media.

on the bottom are indoor media that include ads print and advertorial. 

implementation some ads print for indoor media that include Hai magazines, guide book, and train ticket.

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This is some outdoor media for UB Chess & Checkers

Ads print for bridge and Ads print for buss stop in Cimahi

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Ads print for Bill Board