Bloody Lucky Font has been created especially for this project to emhasise its informal and fun personality.

Collected superstitions are "placed" on related objects—for example, the shots represent the one from Poland "You should always drink at least two shots of vodka—for your both legs so that you can walk straight", or the mug shows the one from China about putting a kumkwat in a cup because it sounds like "luck" in Chinese. The umbrella explains that if you kill a spider it will rain.