Search-revelant pre-roll ads for GMC that get precisely to the point in five seconds or less.

This is a series of search-relevant pre-roll ads I worked on at Digitas and directed by Dan Sheppard. The idea is instead of watching a random ad before what you really want to watch on YouTube, you'll be served a video that's in the same category as what you searched for.

 

I was the Sr. Art Director working with an amazing partner Jason Ziehm (Sr. Copywriter), and team Marc Gottesman (Creative Director), and produced by Jon Tompkins. So much credit is due to Peel&Eat in Boston who edited and did the color. Superlounge was the amazing team in LA who helped us shoot and hooked us up with Dan Sheppard. We were also super lucky to get Paul Ashton for our host who recently had his own successes as a director of This Isn't Funny, which is on Netflix!

 

So this was an idea I came up with Jason, but there was a whole bunch of talented people who made it so much better and possible. It's more entertaining to watch them than to describe them, enjoy.

 

You can also contribute to our view counts on YouTube.