JCPenney Together we do Better
Reusable bag and campaign.
Reusable bag and campaign.
Together we do better campaign for JCPenney was a collaborative project with Alejandro Figuredo (industrial design student), Tatiana Lara (graphic design student) and Stephanie Farah (sustainability design student) to create a new JCP shopping experience. The campaign is composed by promotional materials and reusable bag. The project was posted by terraskin company on their blog.
The idea was to teach JCPenney customers about the importance of reusable bag through the Together we do better campaign.
