Bristol, England is well known for being home to two of the country's best universities. Although this is reason to boast, it has forced a stigma that the city is a "university town" a.k.a. a party town.

In order to solve this problem, the "More to Bristol" campaign uses the youthful energy the city is already well known for but softens it and makes a more intriguing question out of what the city has to offer. I developed a primary audience of new/young families in England who may not be able to travel far and a secondary audience known as the Grey Nomads; an older generation who are still looking for an adventure, constantly moving and are up-to-date with all things new.  

The campaign uses an equation formula in order to get users involved. For example, the website's landing page asks users to select from a range of topics and interests. From this information, we add the two together and see what events are on that day and in the following days that relate to their wishes. It's a simple and engaging way to answer the user objective, "what is there to do today"?