JCPenney Advertising Campaign
NSAC, CSU, Chico
NSAC, CSU, Chico
As a member of the CSU, Chico National Student Advertising Competition (NSAC) Team, I worked both in marketing and graphic design with fellow students to create a $100 million advertising campaign for JCPenney. Placing 1st in our district, we were able to go to nationals, where we placed 9th place in the nation. Below are my personal contributions to final 27 page campaign featuring our tagline, "Think Again."
Non traditional advertising spread, escalator advertisement.
Close up, escalator advertisement.
Website spread including general website redesign, introduction of "Little Red Book" link from site.
Close up, website redesign.
CREATEbyJCP, collaborative promotional campaign development. Facebook promotion page design.
Close up CREATEbyJCP Facebook page.
