Moscatel De Setubal Branding

  • As a project for the Itnro to Digital Illustration Class, I decided to do a illustration project based on creating an image for a type of wine. I chose Moscatel de Setubal from Bacalhoa, a Portuguese moscatel with a fine amber color, suggested to be paired with sweet desserts or cheeses, or even a cigar.
  • From its labeling and website, I got a strong feeling that this wine was advertised towards an older male audience and wondered what the label would look like if it had been targeted to a female demographic instead. I proceeded to make three illustrations for it, the logo that combines the imagery of the winery, a crown and wine glasses, an illustration for the bottle and one for the box.
  • Following that, I proceeded on to change the colors and the type to target a more androgenous demographic.