“SIMULATION IS NO LONGER THAT OF A TERRITORY, A REFERENTIAL BEING OR A SUBSTANCE. IT IS THE GENERATION BY MODELS OF A REAL WITHOUT ORIGIN OR REALITY: A HYPERREAL… IT IS NO LONGER A QUESTION OF IMITATION, NOR OF REDUPLICATION, NOR EVEN OF PARODY. IT IS RATHER A QUESTION OF SUBSTITUTING SIGNS OF THE REAL FOR THE REAL ITSELF” - JEAN BAUDRILLARD