A workshop lead with James Chae and myself.
Call to Action project was a workshop that asked designers to critically engage with online display advertising. By delving deeper into this superficial network, we enacted an experimentation which responded to how display ads become a platform of control, distraction, and an eery portrait of our contemporary lives. The methods and tactics of surveillance are dynamic, including our own participation in terms of sousveillance.
We encouraged the development of a message inspired by the devices and formal language of online advertising. The goal was to construct a comment on information gathered off of existing platforms, to examine the invasive personalization of the web, and understand the ultimate coercion that goes along with participation in such platforms. This can be revealing, intimate, inappropriate and even rebellious. this project is an action that speaks out or takes back our own agency.
Over the weekend of October 3, 2015 thirteen students worked collaboratively to craft printed actions inspired by the low-level platform that is online advertising. The thoughts, debates, ideas, opinions, reactions and designers were diverse. The process was a combination of critical thought and making. the depth of examination executed by each group reflected the need to respond and be critical of our environment and the structures that govern our experience as user citizens.
Mia Jimin Park BFA 2016, Kevin Cadena BFA 2016, Soohee Cho BFA 2016, Zach Deocadiz BFA 2017, Lucas Eigler-Harding BFA 2016, Jia Gao BFA 2017, Maria Ji BFA 2017, Bo-Won Keum MFA 2017, Kim Olford BFA 2016, Benjamin Ross BFA 2016, Polina Godz BFA 2016, Delaney Weber BFA 2016, Mary Yang MFA 2017