As an IT company owner you surely know what makes your company different from the others. People should know what that is! What they always remember and relate to are beautiful images, not words that make no sense to them. So why not get a logo to express your greatness?

The client asked us to create a couple of designs so he had the possibility of choosing. We asked him to show us some other logos that he liked and that inspired him.

It needed to be simple
It needed to be 100% based on circles, no matter how many
It could have had a cloud in it (not mandatory)
It had to contain the name of the business: “Circle Cloud Ltd”

Its shape was of a circle made of other smaller ones. The focus point of the logo is the text, placed in the middle of the circle and written with big, simple letters which draw attention and are easy to remember. This version of the logo is very colourful. All the small circles are of different, calm colours such as blue, green, yellow, pink and grey. The text was written in two shades of blue: a darker one for the word “circle” and a brighter one for the word “cloud”. The logo’s border was a grey, thin border which contoured the final, big circle.

Our client chose the abstract design and requested some further changes. This second version is formed from a light blue circle which is also the background for the text in the middle. The text is written in thick, simple characters and both words are written in white. The text is surrounded by small, white circles which together form a bigger one. This second version of the logo is simpler and resembles the whole idea of a cloud better. 

See the full case study here.