UNFOLDING GREAT
CONSEQUENCES.
A series of posters that helped launch
a bottle of very hot, hot sauce.
American Garden wanted to promote their new Habanero Hot Sauce. But in a category dominated by big, established brands we needed an impactful way to stand out. Habanero peppers are one of the hottest, and only a tiny drop of sauce can spice up any dish. In short, ‘a little thing can have a huge impact’. So we created a collection of posters that started out as small stories, but unraveled great consequences with every fold. The posters were sent out along with food magazines around the country to promote our hot new sauce.
And just like that, a little thing had a great impact.
Agency Y&R Dubai
Client American Garden
Chief Creative Officer SHAHIR ZAG
Executive Creative Director Kalpesh Patankar / Ash Chagla
Copywriter SHAHIR ZAG / Ash Chagla / Guillame CameleT
Art Director/Designer Fabio Tridenti / Kapil Bhimekar
Illustrators SACHIN Soni / Stefano marra / Veronica De Fazio / dziE JAK
Print Producer Binnu Cherian
Account Director Shaik Shibli
AWARDS
Cannes Lions Shortlist | Direct
Lia Awards Silver | B2B
Dubai Lynx Bronze | Design
