Maxemelia  - Hand Embroidered Illustration
Brand Identity
    -Maxemilia, 2011

Brand creation for artisan entity Maxemilia, who creates products wittily adorned with surreptitious hand-embroidered illustrations. The project includes packaging for a range pillowcases, POS bags and tags as well as stationery and website.


POS Swing Tags include illustrations on the reverse face that engage with and enhance 
the Illustrated pillows.