One thing that is constant about fashion, is the fact that its ever changing, never stagnent. So this identity was based on this idea
that a fashion brand needs to be as flexible as fashion. so different manifestations of the logo exist to fullfill that. The artwork in the logo is inspired from movments and flow of different fabrics. Each individual color was drawn with a different type of fabric. like cotton, textured lenin, tulle in aid of brushes as well.
