To create a new identity for a monthly talk at the Natural History Museum. This includes a logo and promotional materials that is applicable across a range of media from print to screen. The aim is to entice and gain interests from university students and young professionals.
Design Concept
The logo was designed so that it can be adapted to suit a range of products. The ‘n’ is adapted to suit each of the 12 events. Eg. a shark for the talk on fish.
Posters
A range of promotional A2 poster which will be located in tube stations , train stations, bus stops. Smaller posters will also be printed and put up in universities, student halls , student unions and lunch cafes.
Leaflet
A double sided consentina leaflet. the consentina is printed onto an A 3 antique off white stock and folded into five. These will be located at tourist information centres, leaflet booths, tourist attractions, tube stations, universities and various public locations in London.
Other Media
Tickets
Instead of flyers events promotions are printed on the back of rail tickets, tube tickets and bus tickets. This is also an effective and economical method of distribution. All train tickets London bound will have these printed on them.
Web
A website for the event containting detailed information about the talks and the guest speakers. The web adress is printed on most of the printed promotional materials and is also accessible through the museum’s main website.
Design Concept
The logo was designed so that it can be adapted to suit a range of products. The ‘n’ is adapted to suit each of the 12 events. Eg. a shark for the talk on fish.
Posters
A range of promotional A2 poster which will be located in tube stations , train stations, bus stops. Smaller posters will also be printed and put up in universities, student halls , student unions and lunch cafes.
Leaflet
A double sided consentina leaflet. the consentina is printed onto an A 3 antique off white stock and folded into five. These will be located at tourist information centres, leaflet booths, tourist attractions, tube stations, universities and various public locations in London.
Other Media
Tickets
Instead of flyers events promotions are printed on the back of rail tickets, tube tickets and bus tickets. This is also an effective and economical method of distribution. All train tickets London bound will have these printed on them.
Web
A website for the event containting detailed information about the talks and the guest speakers. The web adress is printed on most of the printed promotional materials and is also accessible through the museum’s main website.
