Wilson Ariyaduta's profile

WWF - Copy Machine

Wilson Ariyaduta
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When we copy, we put a pressure on the paper. Paper comes from trees (where the animal habitats are). 
Therefore, when we copy, we pressure these animals' habitat.

Agency: Publicis Indonesia
Chief Creative Officer: Enrique Gutierrez
Assoc. Creative Director: Felicia Hutabarat
Art Director: Wilson Ariyaduta
Copywriter: Putriani Mulyadi

Awards:
Adfest 2016 Bronze Winner
WWF Save paper paper psa photocopy orangutan tiger elephant copy black and white endangered animal loris
WWF Save paper paper psa photocopy orangutan tiger elephant copy black and white endangered animal loris
WWF Save paper paper psa photocopy orangutan tiger elephant copy black and white endangered animal loris
WWF - Copy Machine
Published:
Wilson Ariyaduta's profile

Owner

Wilson Ariyaduta's profile
Jakarta, Indonesia

WWF - Copy Machine

A project portraying animals being copied in a photocopy machine to emphasize the fact that when you copy/use paper, you also pressure their habi Read More

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives