This was a re-design concept for the Small Point Cafe located on Westminster Street in Providence, RI for its corner display of merchandise. The goal was to create a display system that would seamlessly carry the eye through the medley of products while making it easy for employees to customize and rearrange as they please.
The Before
The After
The shelves come in three standardized sizes to fluctuate the amount of merchandise that is being displayed as the café pleases.
Each wooden block comes with three sets of pre-drilled holes to choose whether the shelves are to be used as a platform to hold product or as walls to group merchandise together.
As an additional graphic element, all black surfaces would be chalkboard paint carrying the pre-existing city scape across the whole wall but also easily allowing for the display to highlight any promotional items or events happening for all customers.
