Purpose: Design a christmas wrapping paper design that could appear in the Urban outfitters weekly zine, 'SHEET'.

 

Audience: Urban outfitter buyers, readers of the 'SHEET' zine: Young adults who have an appreciation for unique and urban looking design.

 

Message: Through a pattern or image communicate the style of the store and its merchandise combined with the theme of christmas.

 

Tone of voice: Unique, modern and stylised towards the urban look.

 

Format: digital image. create a square shaped design to promote on instagram.

 

Must Do’s and Must not’s: Create a design or pattern that will stand out to the competition judges to get your design chosen for the zine. Show a good understanding of the market place of Urban outfitters and their audience.