A booklet entitled ‘Excuses, Excuses & Phobias’ that enables the reader to explore a variety of bizzare phobias, that can be potentially used to get out of scenarios they would rather not be in.
For the style of the booklet we take a unserious approach with a feminine look and feel that is particularly noticeable through the tone the copy is written in. The design is simple, clean and orientates around soft pastels and bright pinks and reds. As well as being clean and simple in design we took a modern approach that sees the combination of illustration and photography.
The excuse token can be easily torn off and used to your advantage. When you scan the Qr code it generates the excuse and then allows you to send use that excuse. Think of it this way, you will never have to do anything.
