The Technikars are a set of 5 characters modelled around a typical Indian family influenced by the
likes of Jetsons and Flinstones to be the Indian technology family.My task was to flesh out each
character with names, and character descriptions along with relevant sample content which made
it identifiable to the variety of Indian consumers that are shoppingin the Reliance Digital stores.
The images used below were sample content clipart images which were part of
the characterisation and brief for the team to take it forward with the client.
SAMPLE CONTENT FOR A FESTIVE POST ( EG.SAVY)