When at Multimedia Creations, I designed hundreds of print advertising which was used in all manner of publications. We published several directories, such as the Salem Phone Book and the Roanoke Valley Restaurant Guide. Those were published by us, but we also had a number of publications we were contracted to produce, such as the Salem/Roanoke Country Chamber of Commerce Directory and the DCI competition program. All of these were for print, which required creating camera-ready art specific to the traditional printhouses that were used.

The challenge that I love about being an agency designer is that I have to take my own aesthetic and put it in the background. Designing for anyone else is NOT about making me happy, it's about giving the customer not only what will make them happy but also what will serve the purpose of the ad. The most beautiful ad in the world which nobody looks at is a design failure, but the plainest thing which brings paying customers in the door is a design success. The fun of making even the most humble of ads is about combining the customer's style with the customer's need.

Below is an advertisement which is used on Craigslist and several other on-line venues, but it was also turned into a large window view-thru ad on a window storefront.