This project was created to promote the World Conservation Society and to highlight the plight of the elephant, rhino and tiger, in particular the danger of poaching.

I wanted to create a campaign that the general public could see and I really wanted to focus on specific parts of each animal i.e. the eyes, horns, or tusks.

I really liked the idea of 3 great creatures placed in a very urban environment, on a bus as you drive along past it, an elephant as you walk down the highstreet or a tiger staring at you as you walk past a billbord.