20at20 Ticket Campaign
20at20 is a biannual off-Broadway promotion where participating shows offer $20 tickets to the public 20 minutes before curtain for 20 days. I conceptualized, designed, and implemented a new visual campaign to apply across various traditional, social and digital platforms, which incorporated the established logo. For Fall 2015, the team discussed going in the direction of a bright and broad digital and print presence.
Above, an HTML/image driven emails for various theatre vendor websites and the OBA's newsletter.
Above, various digital banner advertisements for Playbill.com.
Above, a newspaper advertisement for various news outlets across NYC, including The Canarsie Courier and W42 Magazine.
Above, select social media squares for the new Instagram feed.
Explore 20at20 here.
Credits: Christine Cox (Marketing Manager), Peter Breger (President of OBA), DDPR (Public Relations). Production images and artwork courtesy of each show.
