Client: Temple University

Project: Construction Management Workshop Series

Roles: Advertising, Creative Direction

Honors: The design/advertisement was featured in the Septa Subway and Regional Rail lines and station platforms.

A series of ad executions for creating the Construction Management Workshop at Temple University signage in the Septa Subway and Regional Rail lines and station platforms. The overall goal was to target construction workers/managers.

The concept utilizes familiar visual imagery by recreating elements taken from construction site signage, and pairing them with strong headlines.