Creative Brief:
The frequency of school shootings in the United States is so alarmingly high, that the public is in danger of becoming numb to the problem. The client requests an ad that calls for stricter gun control in order to keep our children safe.
Concept:
To be honest, this was a difficult one to produce. The issue of gun violence is schools is as serious as it is contentious. Real people are REALLY dying. CHILDREN are dying. Yet still politicians (and the public) hem and haw about what to do. I don't think it's that complicated. Personally, I don't advocate for outlawing guns, but for goodness sake, make them more difficult to acquire. This ad was designed to ruffle some feathers. It has too. We can't afford to be numb to gun violence in our schools.
Credits
Daniel Campagna: Concept, copy, headline, layout, art direction
