Kipling - Make Happy campaign

  • K I P L I N G

    Illustrations for Kipling's "Make Happy" fall campaign,
    made in collaboration with We Are Pi agency.
  • D E V E L O P M E N T
     
    Character design of the monkeys started with line drawings — finding the perfect shapes
    first for heads and then for bodies. The next step included texture and detail sketching.
    At this stage it was still unsure if the monkeys would be painted in real life on the building walls,
    or if the illustrations would be photoshopped in the background after the photoshoot.
     
  • M E D I A
     
    In addition to print and web, there was also
    short animations made for the instagram campaign.
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