Robin Deutsch's profile

"Systemizer" – the Behr exhibit graphics

Robin Deutsch
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exhibit EXHIBIT DESIGN Display display design product presentation Exhibit graphics graphic Murals Imaging comp Comping composing stand design booth design
 
Behr is the largest producer of automotive air-condition and engine cooling equipment. 
Brief:  to join all of Behr's technology divisions under one umbrella system competence graphic design, to be shown on the IAA fair, Germany largest automotive exhibition.
 
 
 
exhibit EXHIBIT DESIGN Display display design product presentation Exhibit graphics graphic Murals Imaging comp Comping composing stand design booth design
Problem:  to graphically translate a bunch of dry technical terms, to group them around a common center…
exhibit EXHIBIT DESIGN Display display design product presentation Exhibit graphics graphic Murals Imaging comp Comping composing stand design booth design
Solution:  using the circular shape of the cooling cycle with his red/blue color scheme and building an array of circle segments around it.
exhibit EXHIBIT DESIGN Display display design product presentation Exhibit graphics graphic Murals Imaging comp Comping composing stand design booth design
Compass / wind rose like design on top of the color wheel with tech division terms radially pointing to the central system competence claim - birth of the "SYSTEMIZER" symbol.
exhibit EXHIBIT DESIGN Display display design product presentation Exhibit graphics graphic Murals Imaging comp Comping composing stand design booth design
Further development for small scale ads and give-away printing.
exhibit EXHIBIT DESIGN Display display design product presentation Exhibit graphics graphic Murals Imaging comp Comping composing stand design booth design
Adapting the "systemizer" design for background teatment…
exhibit EXHIBIT DESIGN Display display design product presentation Exhibit graphics graphic Murals Imaging comp Comping composing stand design booth design
… by superimposing the cooling cycle on top of driver cabinet or engine photos with overlaying tech schemes.
 
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exhibit EXHIBIT DESIGN Display display design product presentation Exhibit graphics graphic Murals Imaging comp Comping composing stand design booth design
Exhibit product presentation displays with "systemizer" graphics: the concept scribbles…
exhibit EXHIBIT DESIGN Display display design product presentation Exhibit graphics graphic Murals Imaging comp Comping composing stand design booth design
… and the perspectives sketches for proposed positioning on the stand.
exhibit EXHIBIT DESIGN Display display design product presentation Exhibit graphics graphic Murals Imaging comp Comping composing stand design booth design
Final graphics for display front sides. (Note: the "systemizer" worked so well concept-wise, that the client even allowed to upscale it versus the company logo)
exhibit EXHIBIT DESIGN Display display design product presentation Exhibit graphics graphic Murals Imaging comp Comping composing stand design booth design
Display back sides
exhibit EXHIBIT DESIGN Display display design product presentation Exhibit graphics graphic Murals Imaging comp Comping composing stand design booth design
The real thing: backlit curved display walls with "systemizer" and abstract tech graphics backing the product pods, with graphics continuing on the stand floor.
exhibit EXHIBIT DESIGN Display display design product presentation Exhibit graphics graphic Murals Imaging comp Comping composing stand design booth design
exhibit EXHIBIT DESIGN Display display design product presentation Exhibit graphics graphic Murals Imaging comp Comping composing stand design booth design
 
 
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exhibit EXHIBIT DESIGN Display display design product presentation Exhibit graphics graphic Murals Imaging comp Comping composing stand design booth design
"Systemizer" design for the big TV-wall: the first scribbles…
exhibit EXHIBIT DESIGN Display display design product presentation Exhibit graphics graphic Murals Imaging comp Comping composing stand design booth design
… the cooling cycle positioning…
exhibit EXHIBIT DESIGN Display display design product presentation Exhibit graphics graphic Murals Imaging comp Comping composing stand design booth design
… and the final graphics.
exhibit EXHIBIT DESIGN Display display design product presentation Exhibit graphics graphic Murals Imaging comp Comping composing stand design booth design
The graphics slide apart giving view to the TV-wall behind.
exhibit EXHIBIT DESIGN Display display design product presentation Exhibit graphics graphic Murals Imaging comp Comping composing stand design booth design
Overall view of the stand ground floor with its product displays, dominated by the
"systemized" graphics.
exhibit EXHIBIT DESIGN Display display design product presentation Exhibit graphics graphic Murals Imaging comp Comping composing stand design booth design
The way it all began: the very first perspective presentation drawing.
"Systemizer" – the Behr exhibit graphics
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Robin Deutsch's profile

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Robin Deutsch's profile
Offenbach, Germany

"Systemizer" – the Behr exhibit graphics

•Project: "Systemizer" – the Behr exhibit graphics. •Services: concept, design, graphics, composing, print data. •Status: completed. •Exhib Read More

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives