Heather Valdez's profile

Coca-Cola Inspriation Concepts for Cold Refreshment

Heather Valdez
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These are ground level concepts that were given to Coca-Cola Australia & Ogilvy and Mather for the 2015 summer campaign #CokeComeAlive. All these concepts use thermochromic inks. When cold the cans and labels come to life. 
design Coca-Cola diet coke cold refreshment package design Coke Zero Coke Australia thermochromic ink cold activated packaging packaging innovation concept design
One of the first concepts shown January of 2014.
design Coca-Cola diet coke cold refreshment package design Coke Zero Coke Australia thermochromic ink cold activated packaging packaging innovation concept design
One of the first concepts shown Januaryof 2014.
design Coca-Cola diet coke cold refreshment package design Coke Zero Coke Australia thermochromic ink cold activated packaging packaging innovation concept design
One of the second round of concepts shown in April of 2014.
design Coca-Cola diet coke cold refreshment package design Coke Zero Coke Australia thermochromic ink cold activated packaging packaging innovation concept design
One of the second round of concepts shown in April of 2014.
design Coca-Cola diet coke cold refreshment package design Coke Zero Coke Australia thermochromic ink cold activated packaging packaging innovation concept design
One of the second round of concepts shown in April of 2014.
design Coca-Cola diet coke cold refreshment package design Coke Zero Coke Australia thermochromic ink cold activated packaging packaging innovation concept design
After trialing earlier done concepts to improve the color and accomadate production
needs the designs were modified to use line art.
design Coca-Cola diet coke cold refreshment package design Coke Zero Coke Australia thermochromic ink cold activated packaging packaging innovation concept design
Not My Design: Final product done my Ogivly and Mather
design Coca-Cola diet coke cold refreshment package design Coke Zero Coke Australia thermochromic ink cold activated packaging packaging innovation concept design
Not My Design: Final product done my Ogivly and Mather
design Coca-Cola diet coke cold refreshment package design Coke Zero Coke Australia thermochromic ink cold activated packaging packaging innovation concept design
For Coke Australia’s 2015 summer campaign Coke decided to do a large thermochromic campaign
to highlight their #CokeComeAlive campaign. This campaign is across the entire Coke Brand product line:
Coke, Zero, Life & Diet. This campaign expanded across cans, 600mL, 1L, 1.25L, 2Lbottles and food service cups. 
Coca-Cola Inspriation Concepts for Cold Refreshment
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Heather Valdez's profile

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Heather Valdez's profile
Colorado Springs, CO, USA

Coca-Cola Inspriation Concepts for Cold Refreshment

These are concepts designs that helped to drive the direction for Coca-Cola Australia's 2015 summer campaign #CokeComeAlive.

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives