SAMSONITE TANK
Worldproof
Worldproof
THE BRIEF
To sell the toughest range in its class.
THE IDEA
Create a physical Tank by stacking 2 toughest range on top of each other.
THE EXECUTION
An ambient idea at luggage collection booth for it’s remarkable promise of “Worldproof”
AWARDS
Kancil Awards Malaysia
Special Merit / Poster
Asia Pacific Advertising Festival (ADFEST)
Finalist / Poster
New York Festival
Merit / Poster
CREDITS
Advertising Agency: TBWAKL
Client: Samsonite
Product: Samsonite Toughest Luggage Bag
Executive Creative Director: Jeff Orr
Senior Art Director: Ben Tan
Copywriter: Stephanie Tan
Executive Creative Director: Jeff Orr
Senior Art Director: Ben Tan
Copywriter: Stephanie Tan
Photographer: Fai
