SPOKE is an original branding and packaging project that is designed to showcase different bicycles and bicycle accessories. Spoke is envisioned as a community development project that provides people with valuable skills and experience while creating unique items that bicycle lovers would want.

 

The packages were designed to showcase the item and their hand crafted quality. The graphics are minimal in order to showcase the item. The packages rely on mountain scape die-cuts and illustrations that give the packages personality while relating to the brand. The packages themselves are designed to allow the target audience the chance to see and feel the product first hand while also creating lasting impressions through the use of subtle visuals.