Chicago Youth Programs
Rebranding: Logo / Brochure / Table Tents
Rebranding: Logo / Brochure / Table Tents
The Chicago Youth Programs (CYP) strives to improve the life opportunities of at-risk youth through a comprehensive approach aimed at developing their overall capabilities.
I had the opportunity to work with the CYP through my involvement with Saatchi & Saatchi X's charitable foundation, The C.A.R.E. Initiative. During a summer long mentorship program, the students were given insight to the different aspects of agency life as we repositioned the CYP. The theme of "more" continually resurfaced during our conversations. This ultimately lead to the new brand essence "CYP gives more" as told through the student's personal meaning of CYP provides them.
I had the opportunity to work with the CYP through my involvement with Saatchi & Saatchi X's charitable foundation, The C.A.R.E. Initiative. During a summer long mentorship program, the students were given insight to the different aspects of agency life as we repositioned the CYP. The theme of "more" continually resurfaced during our conversations. This ultimately lead to the new brand essence "CYP gives more" as told through the student's personal meaning of CYP provides them.
