The brief:
The objective was to work with different fields in the Arts and Design from the industries perspective that enabled me to work with different people in harmony, with different ideas in solving the problem.
The responsibility was to movie trailer much later can be a short-film or movie. Than after do individual work to promote the trailer by designing “ all the marketing collateral necessary to promote both the book and the film launches” as individual work. That required a campaign designed for Parvathy Ramachandra Charitable Trust, and promote their clothing range of the OXX Brand. The promotion starts from a book launch inspired and written by Nadd Rama and James M.Vidal. From the book, a movie/trailer is created to make the people to be awareness of the OXX, which is a brand that people can purchase…. not only for themselves but also for a good cause…to empower the youth. Which is my core idea for the entire campaign is based at…to empower the youth…which through education. The OXX Brand needed communicative elements to target markets for the three components, the book, fashion and trailer/movie. Design elements required:
Trailer (promoting movie based on the book)
Poster (promoting the book and fashion show)
Invitation to Book Launch and fashion show
Standee (Book and fashion launch)
Pull-up banner
T-shirt designs
Social media
Website
RISE OF THE OXX (TRAILER)
Group Members and thier respective roles:
CINEMATOGRAPHY
SIBONGELENI P NGCOBO SIPHOSETHU SONDEZI
DIRECTOR
CEBO NXUMALO VIGILANT NETSHIOMBO
MAIN ACTOR
PHIWE MYEZA
GROUP MOODBOARD 1 AND 2
BOTTOM IS GROUPS STORY-BOARD, SCREEN SHOTS OF THE MOVIE
Individual work to promote trailer+Campiagn: Book luanch Poster, flat Book Cover and Book mockup.
Scamps for the logo.
SWING TAGS DEVELOPMENT: scampFirst I drew the swing-tags, reason being that I wanted it to be unique,
influenced by the ”OXX” brand from the logo, and then on do a mock-up in photo-shop. Since on the internet most
people access the same images, mock-ups, but for my swing-tags I decided to go the other way-round.
Logo applied on clothing, Fashion Shoe poster and swing tags.
FASHION SHOW: Mockups of (A) Fashion show Standee, (B) Pull-up banner, (C) long sleeve dark grey top. (D) Poster for Fashion Show which intern wil introduce the movie.
FASHION SHOW: Mockups of (A) T-shirt, (B) Hoodie and (C) Fahion Show Standee, (D) Pull-up banner.
1 Flat: invitation Flyer/Card which also applied for 2 little Booklet
3-4 Mockup of Posters, 4 Banners: Book luanch, Movie, Fashion show.
Three Posters for Book luanch, Movie, Fashion Show.
MOVIE:
1 Standee for the Movie, 2 Poster, 3-4 DVD Covers and disc.
iPhone- OXX website. RISE OF THE OXX book.
Social Media: 1 Instagram on phone, 2 Trialer on YouTube
4 RISE OF THE OXX FaceBook Time line: 5 Mockup on Mac LCD Screen.
Above: OXX website on Mac screen.
Bottom: Mockup of HOME, FASHION, SHOP pages of the OXX website.
