I was commissioned by Hank Green to design the logo of his new business venture called DFTBA Games. Basically, they focus on developing table-top games, card games, and the likes. 

 

This is a quick summary of all the rounds it took to complete the DFTBA Games logo - from sketching out ideas, to refinements, to final art. 

1. The keywords I was provided were: Simple, fun but not silly, nerdy, refined, exciting. From here, I started sketching out random ideas and concepts.

2. Initially, I thought of using the die and/or glasses as the main icon. Hank threw in more ideas and suggested the cards and a few more variations for the die. 

3-4. After a couple of refinements, the 2nd one from the color studies was chosen. I then went and made more variations for the final logo. The pattern in particular was actually an accidental idea. As I was copying and pasting the logo to come up with one version for each, I realized that the duplicated logos can actually work as a pattern. And so it did :-)

That’s basically it. I heard the Wizard School game’s kickstarter is launching very soon. Can’t wait!