CREATION OF A BRAND: CONCEPT, IDENTITY, PACKAGING, GRAPHISM. Graphic design master's degree project. 3 element group work. Creation of a 3 product food line to sell at Pandora's hotel. We developed a brand named "Bolero" and the idea was to provide to the customers 3 "little pleasures" from Spain. We decided to use an illustration of a bullfighter and a flamenco dancer for the brand symbol because it reflected to true spirit of the old and traditional Spain.