ABOUT THE BCA
Boston Center for the Arts (BCA) is a not-for-profit performing and visual arts campus that supports working artists to create, perform and exhibit new works; develops new audiences; and connects the arts to community.
PUBLIC ART RESIDENCY
The Boston Center for the Arts selected artist Amy Archambault as the BCA Summer 2015 Public Art Resident. During her ten-week residency, Archambault created inMotion: Memories of Invented Play, a large-scale, interactive structure that invites participants to uncommonly explore one of the most ubiquitous learned activities – riding a bicycle. Featuring a four-section interactive structure fabricated from construction materials, athletic equipment, bicycles and additional accessories, inMotion fuses together the ideas and visual dialogues rooted in childhood play, group exercise, constructed place/landscape, and the body as an extension of space.
THE DESIGN PROCESS
As an Intern for the BCA during the summer of 2015, I created signage for this public art installation that was installed around the installation to advertise its debut to the public. As an attention-grabber I chose to use the installation's poster I created with a banner to announce this exciting event. Using a subtle color reference directly from the photograph as well as a typeface in the same family of the exhibition's title, I make the banner's type balance with the image and text already living on the poster.