Tesco Finest* Campaign
In 2013, the Tesco Finest team approached us for a website to support the new brand refresh by Wieden + Kennedy and product range for Tesco Finest. Tesco defined a manifesto for their finest range to highlight the brand as being a supplier of quality food from passionate purveyors who care not just about taste, but also source. The refresh was to involve in-store, print and television marketing.
The Website
In response to the brief, our main aim was to highlight the provinence of the products, champion the suppliers and reinforce the quality of the range in the site.
We used video to tell the narrative, video interviews with suppliers and curated the content to create an engaging experience that was both emotional and informative for the visitor. We also used large, bold product photography alongside absorbing content to communicate the suppliers' and producers' love and passion for their craft. The site was divided up into bite-sized morsels of engaging content including immersive video, visuals and some nice parallax scrolling which guides the user though the narrative and emerses them further into the site.
Working alongside our Creative Director I created bespoke templates for new product pages, scamping layouts, preparing assets and sourcing the images.
