If you're a biology major looking to take his or her PhD studies, you automatically look to the top universities in the US or Europe.
The Institute of Molecular Biology needed to convince scientific minds to take their PhD studies in Singapore.
We knew we were talking to labrats who spent most of their time peeking through a microscope. So we sent universities like Stanford, Cambridge and other institutions a message their students saw on the one thing they looked at everyday - on a petri dish.
CCA Gongs 2015 Silver, Direct
CCA Gongs 2015 Bronze, Art Direction for Direct