OBJECTIVE
In the summer of 2014 Heineken was looking for print ads that showcased an easy integration between their products and football. The obstacle was to make the ads related to the Superbowl without using the actual word, since Heineken is not affiliated with the NFL.
FIRST ROUND
concepts / rough drafts (lol)
FINAL ROUND
pre-production
(due to missing comps & links)
Thank you!