illuma is a premium baby milk powder brand under Wyeth. With a formula that’s technologically advanced, illuma is for next generation parents — young, sophisticated, open-minded and fashionable.
THEMETIC PRINT
The Idea: The next generation baby milk powder for next generation mums.
We invited celebrity mums whom we identified as new generation mums for interviews as they shared and exchanged thoughts, experiences and beliefs though advertorials, videos and daily blog posts on the illuma website.
Shopper Marketing
