Here is the logo that I created for the campaign. I used the 3rd Man font by Bumbayo Font Fabrik, and I incorporated the Mid-Ohio Foodbank logo. I was going for a grunge feel to represent the destruction (or “wiping out”) of hunger. I emphasized the color orange because it represents hunger awareness. I also chose this color scheme because it matches the branding for the Mid-Ohio Foodbank.
This is the cover of the proposal that contains the information and research regarding the campaign.
Here‘s a peek into the interior. This page, in particular, shows one of several charts that I created for the proposal. The colorful boarder smears were a design element that I used throughout the proposal.
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For our senior cap stone class, COMM4337: Public Communication Campaigns, I worked with my group to create a campaign for the Mid-Ohio Foodbank. Read More