A final project made during my time doing the Visual Communications course during the Early College Program at SAIC (School of the Arts Institute Chicago). The final was an identity/branding project, where we had to find an imaginary/real client to research and analyze for possible audience, mood, and imagery to base the identity around on.
My "client" was based on a local chinese juice shop the students at my school often go to for afterschool refreshments. I hoped to rebrand their current white and green image with more bright colours to appeal to a younger audience. The emphasis had to be placed on the "freshness" of the fruits and juices.
It was my first identity/branding project! I had loads of fun!
Thank you!
