The Firm
The Firm is a multichannel fashion-focused brand created during the
Minor Fashion & Editorial Branding at AMFI - Amsterdam Fashion Institute.
Our task was to create the concept of a media brand that was convincing and innovative,
and choose at least 3 channels where the brand would express its identity.
The Firm main theme is crafts. The channels we chose to develop the
content around the theme were: event | magazine | instagram
We created a manifesto which contained our vision on media, our tone of voice,
infos on our target audience, a style guide, our media channels and a marketing strategy.
"With the The Firm, we are dedicated to shift the focus to all distinctive movements that are
happening in fashion, that is mostly overruled by the commercial. With the involvement of
craftsmanship, innovation and quality, we collect creations from a wide range of disciplines
without demographical limitations. By valuing niche creators who put something
meaningful into the fashion industry, we let excitement for fashion revive."
Fashion director Sanne Wolff
Visuals manager Anne-Clair Versteeg
Art director Vitória L. da Silveira
Text manager Nadieh Baltus
The Firm's look & feel
Event poster
The Firm mag
We also produced a photoshoot at EYE Filmmuseum:
And created an Instagram with some nice videos and photos:
Check it here: instagram.com/thefirmmag
Thank you!
